Results from a recent users’ survey by Lifesize confirms that video collaboration improves business relationships and increases employee engagement.
The survey, carried out by Lifesize, demonstrates the importance of non-verbal communication, an important behavior that is all too often lost when relying solely on emails and phone calls. With video collaboration, users are able to pick up on the visual cues such as facial expression, hand gestures and posture that signal engagement and support understanding.
“Frost & Sullivan research findings are in line with the Lifesize survey results. The inherent benefits of video conferencing, continuous enhancements to the user experience and a multitude of other factors will continue to drive growth for visual collaboration solutions,”
Rob Arnold, Principal Analyst at Frost & Sullivan.
Key findings from the survey show
- 99.2 % of respondents agreed that video conferencing enabled them to build better relationships with clients & colleagues, inside and outside of the company
- 91.7 % of respondents found it is easier to get their point across when they could see the far end via video
- 77.7 % of respondents increased productivity and enhanced work-life balance when using video conferencing tools for working remotely
“The latest Frost & Sullivan research finds that the cloud-based video conferencing services market is expecting a compound annual growth rate of 20.7%. Companies now understand that it helps employees be more productive and focused in the business environment,” said Craig Malloy, Lifesize CEO. “A majority of survey respondents report that video conferencing reduces the time needed to complete a project and that it decreases the likelihood of multitasking. Lifesize’s cloud-based video conferencing and all-in-one collaboration tool helps its more than 3,000 customers to thrive and be successful – both in and out of the meeting room.”
Video conferencing also closes the geographical gap as more businesses are able to offer remote working and are able to greatly reduce travel. This extends not only to colleagues within an organisation, but also to customers, clients and partners. Lifesize’s survey shows that 96.7% of survey respondents saw a decrease in their travel expenditure.
75% of respondents use video conferencing to have impromptu conversations with colleagues, and nearly two-thirds say that when they are not able to join a call, they miss seeing their colleagues’ faces.